Tech
Youtube Shorts Might Harm YouTube’s Core Business, According To Senior Personnel
Youtube Shorts Might Harm YouTube’s Core Business, According To Senior Personnel
Senior YouTube employees have expressed fear that the company’s main business may be harmed by Shorts, the Alphabet-owned company’s response to the short-form video app TikTok.
Since its introduction in 2021, Shorts has racked up more than 2 billion users, but, according to various sources aware with the data, it has driven viewers away from the platform’s more typical longer films.
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According to these insiders, recent YouTube strategy meetings have discussed the possibility that long-form videos, which generate more cash for the firm, are “dying out” as a format.
Short-form video has become more popular among consumers as a result of phone usage and TikTok’s explosive rise, especially among younger audiences.
Since the firm began disclosing its performance separately in 2020, YouTube announced its first-ever quarterly loss in ad revenue in October of last year. The platform recorded further drops in the ensuing two quarters as compared to the corresponding times in the prior year.
However, YouTube said in July that second-quarter ad sales increased 4.4% to $7.7 billion. This accounted for about 13% of Google’s advertising income.
Despite this recent growth, YouTube employees are worried about internal corporate data that suggests content producers are producing less long-form videos. This trend is reportedly being driven by a lack of user demand and commissions from brands who favor short-form material for product placement.
A senior staff member compared the trend of fewer people watching longer YouTube videos to how fewer people are reading books since it takes more time and concentration.
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Shorts, according to a statement from YouTube, were “designed to complement, not compete with, all the other formats creators use” on the site, including audio and livestreams.
“We are really happy with its early success. The statement continued, “Offering different channels creates a virtuous loop that attracts new viewers to varied formats. This is not a zero-sum game.
The majority of income for many artists comes from brand arrangements to promote products in videos, even though YouTube has a revenue split scheme with creators that offers creators on Shorts and Long-form 45 and 55 percent, respectively.
Chlo Swift, a hair stylist influencer with almost 60,000 YouTube followers, said, “I’m doing a lot of ads for other brands that are focused on short-form content, so I can take them and post them on all these social media platforms.”Long-form content requires so much more time to produce.
Google Pixel Buds Are Now Just $69
The reasonably priced Pixel Buds A-Series Google earbuds are available for purchase for Android users.
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While you’re on the phone, the buds can cut down on background noise, and the sound quality is pretty damn good. According to Google, you may use the earbuds for up to five hours of listening time and 2.5 hours of talking before having to put them back in their case.
It looks like you can listen for up to 24 hours straight before charging the case. After just 15 minutes of charging, you may extend the listening time by three hours with the use of rapid charging.
There isn’t actual active noise cancellation present, but there is an adaptive sound feature that lets you set the volume automatically.
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Gemini To Get Assistant Routines
Assistant Routines may soon be supported on Gemini, according to an APK dissection of the Google app.
One of the main reasons so many are using Google Assistant rather than signing up for Gemini is that it lacks routines.
Regretfully, neither the precise integration of Routines into Gemini nor the possible release date are known
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Google first launched Google Assistant Routines back in 2017. You can use this functionality to perform several actions with a single voice command. Saying “Hey Google, let’s watch a movie,” for instance, would cause Assistant to simultaneously turn out the lights, switch on the TV, and put your phone in do not disturb mode.
Even while Google is pitching Gemini, its generative AI-powered assistant, as a replacement for Google Assistant, Gemini still lacks Routines-like functionality. Fortunately, that might not last long.
Based on work-in-progress code, an APK breakdown assists in forecasting features that might be added to a service in the future. It’s possible, though, that these anticipated features won’t be released to the general public.
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The Google app for Android is now in beta version 15.24.28.29.arm64 beta. We discovered a work-in-progress page that makes explicit reference to Assistant Routines and how Gemini would support them. This page is viewable in the screenshot below, which we must stress is a work in progress:
Based on the information available on this website, it seems that Gemini will not be getting its own Routines system—at least not quite yet. Rather, it seems that Gemini will allow you to manage Assistant Routines. It will be awkward because you will have to use Assistant to create new routines and Gemini to activate them, but at least it’s an improvement over nothing.
While there are many additional features that Assistant can perform that Gemini cannot, one of the main drawbacks that keep Android users from fully committing to Gemini is likely the inability to control routines. If nothing else, this APK disassembly demonstrates Google’s ongoing efforts to bring Gemini’s features up to line with Assistant.
Regretfully, we are unsure of the timeline for when this functionality will be activated. However, given that it’s showing up in beta code, we anticipate it to be available in a few weeks or months.
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