Why Time Is Set To 9:41 AM On Apple Ads
Apple is known for its sleek, minimalist design and attention to detail, and this extends to their advertising campaigns as well.
One of the most striking and consistent features of Apple’s advertisements is the time that is always set on the device being advertised: 9:41 AM. But why is this the case?
The reason for this can be traced back to the launch of the original iPhone in 2007. The first iPhone was unveiled by Steve Jobs, co-founder and CEO of Apple, during a keynote address at the Macworld Conference and Expo on January 9th, 2007.
During the presentation, Jobs demonstrated the iPhone’s features and capabilities, including its ability to make calls, browse the internet, and take photos.
The demonstration began at 9:41 AM, and this is the time that is captured in the iconic photo of Jobs holding the first iPhone.
Since then, Apple has consistently used 9:41 AM as the time in their advertising for new products, including the iPhone, iPad, Apple Watch, and even the HomePod. This time has become a symbol of innovation and the start of a new era for Apple.
It also serves as a subtle reminder of the company’s history and the impact that the original iPhone had on the technology industry.
The use of 9:41 AM in Apple’s advertising is a clever marketing strategy. It creates a sense of nostalgia and connection to the company’s past while also emphasizing the company’s attention to detail and commitment to innovation.
It also creates a sense of continuity and consistency across different product lines, making it easier for consumers to connect the dots and understand how all of Apple’s products are related.
In conclusion, the use of 9:41 AM in Apple’s advertisements is a subtle but powerful marketing strategy that connects the company’s past, present, and future.
It serves as a reminder of the company’s history, attention to detail, and commitment to innovation.
And it has become a symbol of the company’s brand and a recognizable element of its advertising campaigns.